When you visit the store we start by working up sketches of your ideas. You don’t have to make detailed pictures or be an artist to draw your idea. Many of our customers just describe what they want and we do the rest. If you would like to bring in a doodle on a napkin or look through some books at our store we will figure it out.

The questions we ask at this step, along with the drawings, will give our craftsman the information needed to continue with a wax model for casting. After this model is finished, we have you come in to view it. This way you can see your original idea in 3-D, and you know the jewelry will look the same as ours.

We offer computer aided design, plasma arc welding, and all the traditional metal forming techniques to make the jewelry you want in the latest styles.

Our Approach

Our Awards

WI-based jeweler Keith Pearce receives award for creativity, artistry, style and excellence in jewelry design

New York, NY Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, has awarded Keith Pearce, of Janesville-based Bay Design Custom Jewelers, a Buyers’ Choice award in the 2012 CASE Awards, the association’s annual jewelry design competition. Pearce competed among more than 25 jewelers in the competition. The CASE Awards recognize the creativity, artistry, style and excellence in jewelry design from top jewelers across the nation. It was held at the JA New York trade show, January 22-24, 2012, in New York City.

Our Story


Bay Design was opened as a whole sale job shop downtown Janesville in the Dube’s building. We servicing fifteen companies between Madison and Chicago.


In 1994 our retail business started to grow by word of mouth. By 1998 we had to move from the small down town office in order to better serve our customers.


We moved to our current location in October of 1999. Over the next year we phased out our wholesale operations to focus on our retail. We are now a full service jeweler that does all our work in the store with our own craftsmen. I know it;s not much for history nut that is our journey.